"Intreaba de treaba!"
Tell Me More

Our Solution

A web platform to be used by any person to search perfection in 4 steps

  • Log In

    It will be an active community

  • Search It

    From all available services

    Easy-going, simple and efficient job search engine

  • Call for the service

    Click and see the phone number

  • Pay and Give Rating

    Rating based platform


  • DONE

More Info

Problem

-Lack of reliable services.
-Inefficient way of currently accessing existing ones.
-Variable prices for same services.

Customer Segment

-People between 25 and 60, with average salaries.

Competition

-myales.ro
-enevoie.ro
-bucuresteni.ro
-Olx.ro
-Findoo.ro

Key Metrics

-Number of users (which need services).
-Number of users (service providers).
-Ratings and reviews from clients to service providers.
-Number of connections established between users and providers
-Number of premium profiles created, number of visitors

Revenue Streams

-Adds.
-Service providers could have premium/gold accounts and they will have higher visibility to their clients

Cost Structure

-PR
-Technologies

Your advantage over the competition

Rating from 1 to 5, 1 meaning very poor, 5 excelent
Features uServices eNevoie olx.ro bucuresteni
Rating oriented yes no yes no
Filtering announcements yes no yes no
Quick search yes yes yes no
Beginner guidance yes yes no no
No announcement fee yes yes no yes

Ideea Validation (M2)

Customer Discovery

How we identified the problem

The problem was identified when some of our team told us about the steps they had taken when they needed someone to repair the refrigerator. The next step was to think if we (or our relatives) also had problems with other types of services (eg cleaning).

From our experience, we have noticed that it is hard to find a service provider (a physical, not a legal person) for domestic issues. After this step, we started to put on the paper the solutions that we found when we needed to use such a service. In most situations, to find, for example, a refrigerators repairer, we asked around us, we asked our friends or relatives to get a recommendation to a trusted man.

What we thought is a solution for the problem

The solution we have come up with is a web platform that allows easy communication between service providers and customers. Thus, based on different indicators and a simple search, a person can find the perfect installer or cleaning man for his needs.

Our plan for customer discovery

Our customer discovery plan consisted of discussions with friends and relatives about moments when they needed someone to solve various domestic problems.

Besides, we started an online questionnaire to reach as many potential customers as possible, to find out if they were faced with such a situation, what they would have wanted to get and how they solved the problem at the time. This was the overview about our approach. Let's get in the details.

Describe the process in detail

We were trying to determine whether there is a need for a service that specializes in connecting service providers (as cleaning, repairing things in your house) with people who needs reliable services and persons. Our question were:

  1. Age
  2. Gender
  3. How are you currently searching for service providers if you need small services? (eg. cleaning your couch)?
  4. Are you satisfied with your current method? Describe in few words how was one of your experiences in terms of quality, communication, trust, prices.
  5. What services did you need at a certain moment?
  6. Describe in few words how would you make this process (of finding reliable home service providers) easy to access, easy to use by everyone who needs.
  7. Beyond the answer above, what features would you put in such a solution that you would like and would you use?

50% of those who responded are in between 26 and 30 years, 30% 18 and 25 years, 10% 31 and 35 years and and 10% >35 years. In terms of gender, 80% of our respondents are men and 20% women. From the answers to the third question, we found out that the first method to look for a person for a particular home service is to ask for recommendations from friends, relatives, administrator and if this method does not come up with desired answers (in accordance with expectations), those who have answer our questionnaire call google search as the second best option. The recommendations from the people you know are the ones that gave the best results in terms of quality, prices and trust, but they are not always based on recommendations, either because friends did not need such a service, or because they had unpleasant experiences and do not recommend. The problem we have identified in our responses to google search method is that's good luck to find a reliable service provider with transparent prices and that in many cases the experiences were below expectations. From the second form, there are some responses which show us how our respondents search for a service provider:

A solution that our respondents would like to use and they proposed is a platform system where rating can be based on demand and supply, with various filters (price, area, rating), integration with facebook to see what services their friends use and to have reviews from the people they already trust. Some features they need and they would use are:

  • Customized searching area (eg 5 km from where they work or where they live)
  • Visibility of their friends reviews/rating
  • Well structured (domains)
  • Rating from more than 3 sources (to prevent fake ratings) based on: punctuality, seriousness, professionalism, quality of service, satisfaction
  • Pay in app (in platform)
  • From these insights, we realized that we need to have all this information organized and structured for an easier search, and that our ideas come to meet the needs of the people around us.

How these insights have affected our product

From these insights, we realized that we need to have all this information organized and structured for an easier search, and that our ideas come to meet the needs of the people around us.

Do you consider that you are ready to move to the Customer Validation stage

We believe we have enough information to create a test selling.
We made another iteration to validate our idea. We were focused on two main services: house cleaning and handyman services. Our respondents were interested in using our platform for this type of needs. From 50 persons we spoke with, 47 mark as relevant to very relevant the problem. The more people perceive the problem as relevant, the more will be interested in the solution.
This time, we asked if the participants in the survey would tell their friends about this idea. From responses, we found that it is quite likely to be shared (1 means very unlikely to be shared, 5 - highly likely).

In terms of buying the service, 70% of respondents are so convinced of the idea that they would pay for using the platform.
From this second survey, in the categories: relevance of the problem, usefulness of the solution, virality, willingness to buy, our results are positive with 4 points out of 5.
We can move on to the Customer Validation stage.

Wireframes(M3)


Ideea Validation(M3)

Our amazing landing page can be found at:

Here

UX(M4)

Interviews

Questions:

  1. What is your age?
  2. Are you married? Do you have kids?
  3. Do you have pets? How many cats/dogs?
  4. Where do you live? Do you have a house or an apartment?
  5. Are you a morning person? Where do you prefer to have breakfast? Home or to go?
  6. How is your day at work? Describe your program at work.
  7. Are you going to work with your personal car or by the bus/metro?
  8. Are you going to the gym? How often?
  9. How much time do you spend at home doing home activities (cooking, cleaning)?
  10. What devices do you use most often? Are you a “connected person”, as how much time do you spend on the Internet?
  11. What are you doing on weekends? Do you prefer to stay at home or to go out?

Person 1:

  1. 27
  2. no no
  3. Nope
  4. Apartment in Bucharest
  5. Not really a morning person, get up around 7:30-8:00. During workdays on the go, in the weekend at home
  6. At work, usually check my emails and plan my daily tasks in the morning, then start working, have meeting or what else is planned in that day
  7. Personal car
  8. Not very often. If I have a gym membership I usually go once a week. Otherwise just exercise at home once a week
  9. Almost 1-2 hours/week but depends on my schedule
  10. Phone, laptop and smart tv. At work and personal, I guess around 5-6 hours per day.
  11. Most of the time, I prefer to go out especially if the weather is fine. If I stay in Bucharest, I usually go for a walk, meet with friends over lunch/dinner or go to festivals or to the theater.

Person 2:

  1. 32
  2. No, I am not. I don’t have kids.
  3. No, I don’t have pets and I don’t want any pets.
  4. Bucharest, apartment
  5. Not really a morning person (7.30 - 9.00). Breakfast on the go (Starbucks or something)
  6. Check my schedule, plan my meetings, I prepare course materials, organize events, work on different projects, mentor students
  7. Walking (My house is close to the office).
  8. No
  9. One hour/week (put clothes in the washing machine, put the clothes to dry). I don’t cook or clean (for cleaning services I hired a person).
  10. Phone, laptop, tablet, desktop. 12 hours/day connected to the Internet.
  11. I work on weekends. Sometimes, I go on a one-day trip/two days trip to relax.

Person 3:

  1. 33
  2. Yes, I am married and I have a little girl (2 years old)
  3. Yes, I have a dog, Babi.
  4. I live in Bucharest, apartment
  5. Not really a morning person because I stay late at night to work. At 11 am I go outside with my daughter and my dog. I prefer to have breakfast at home with my husband and our girl.
  6. I work from home and three or four times per month I go at the office to present the accounts papers and bring other papers with me back home. During the day, I stay with my child, check emails, do paperwork, balance sheet, transactions, and other financial activities. My mother comes to our house to stay with the child when I have stuff to do. Usually, we have lunch in town and dinner at home. After lunch and after dinner, I go with our dog outside to have a walk. I go to bed late at night.
  7. Personal car when is needed.
  8. No
  9. Sometimes I cook, but usually, my mother brings us cooked food and in the rest of the time, we go to restaurants. I don’t clean, but put clothes in the washing machine, put the clothes to dry. For cleaning services, I hired a person.
  10. Phone, laptop. Let’s say 8h per day on the Internet.
  11. On weekends, we go out, at museums, gardens, friends’ home.

User Persona

Jerry, engineer:

Demografic data:
  • 30 years, lives in Bucharest
  • Jerry is single and does not have any pets
  • A software company
  • Earnings: 2500 euro/month
What does a day of his life look like?
  • Jerry is not really a morning person, he gets up around 7.30 - 9 am. He likes to have breakfast at home when he has time, through it does not bother him to eat on his way to the office. In the weekends he has breakfast at home
  • He arrives at work by his own car or walking because he likes to walk
  • Jerry does not have a fixed schedule at work, he can plan his day however he wants. When he is at work, Jerry checks the schedule (calendar), plans meetings, works on some projects
  • He would go to the gym but doesn’t have time for that (at this moment)
  • Jerry does not like doing home activities (as cleaning or cooking). He just puts clothes in the washing machine, and then puts the clothes to dry. For the rest of the services (ironing clothes, washing dishes etc) he hired a person who comes once a week.
  • He loves technology and he uses his phone, laptop or tablet all the time. He likes to stay connected online. Also, Jerry reads books or articles everyday to improve his general knowledge.
  • Sometimes, he works on the weekends and sometimes he goes on trips with his friends to relax and have fun together.

User stories, use cases and user flows

User stories

  • User stories are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system
  • As a "type of user", I want "some goal" so that "some reason".
  • As an engineer, I want to have my schedule and my stuff very organized and well defined.
  • As a project manager, I want to have enough time to schedule my meetings and to design plans for mid and long term
  • As a teacher, I want to have enough time to prepare my lectures and to stay with my family because quality time is a priority for me.

Use cases

System Boundary

User flows

Search

I search on Google “intreaba de treaba” or “uservices.ro” for uservices platform

Choose

I get to the Homepage and I search for the service that I need

Schedule

With a click, I schedule an appointment, I get to the Contact page

Evaluate

After the work is done, I give a short review with a grade to help the community/ other users.

Ideea Validation - 2 (M5)

Lead Generation and Collection

Campain:

Messages:
Posts:
Facebook, Facebook messenger, and Whatsapp worked very well (top social traffic is from this platform) due to the increasing popularity of social channels. So we made inbound marketing through social platforms. About outbound marketing, we only use e-mail (a list of 50 contacts that could be interested in our solution) and by that, we multiplied the number of views on our platform.
Using Hotjar, we obtained a heat map. Our potential users were interested about promotions and solution sections. Here our users are spending the most amount of time. In terms of least amount of time spent, we saw that the process does not present some interest from our users. Also, some people are clicking on elements that are not clickable, so our page in some sections might be causing confusion for visitors. They waste clicks while expecting to be taken elsewhere (Phone, Process - Search and Choose). A move map tracks where visitors move their mouse on the screen as they go through the page; the longer the mouse cursor stays over a certain point, the hotter it becomes. We have such behaviour on the Contact, Home and Problem Pages. Our users does not seem to be distracted by too many elements so that landing page
The hot colors from click heat map show that Promotions page and Advantages page have been clicked on most frequently. From the real heat map we saw there is an obious drop at the bottom of the page, where the color sharply goes from green to blue. As a result, only about 20% of people make it down there (in the Contact Page). Another useful thing that we observed is that the phone number from Contact page is clicked, but it does not function like that. We will make a button there because users expect that. 75% of users reached subscribe page.
From Google Analytics, at first, we registered 15 page views per minute (71% web, 29% mobile). In only 20 minutes, we had 43 page views.
After few days, we had 324 page views (the increase is not exponentially because the views are from the posts we made it in the past. If we will share the posts, we have another highly increase of views)
From the registration form for promotions and subscription to the page, we have obtained 30 entries. We can say that people are interested and they want to receive news about us on their personal email addresses. We believe we have the potential to grow on this project and that potential customers are waiting for a solution that is quick and solve their problems without headaches.

Market Research (M6)

Global online on-demand home services market overview
The present generation constitutes the largest consumers of the online on-demand services since they are also the largest consumers of the Internet. The busy lifestyle of the consumers that is inducing them to prefer vendors who provide services right on demand will result in a surge in the market’s growth in the coming years. This market research analysis identifies the increasing consumer convenience and accessibility on-the-go to home services needs as one of the primary growth factors for this market.

Market research analysts at Technavio predict that the global online on-demand home services market will grow steadily during the forecast period and post a CAGR of almost 49% by 2021.

Segmentation by product type and analysis of the online on-demand home services market:

  • Home care and design
  • Repair and maintenance
  • Health, wellness, and beauty
  • Packers and Movers and Home tutors

In Romania, the market is quite small. Consumers of the online on-demand services are mostly in the big cities and the number of people who start using online platforms to search services for their houses is increasing.

Determine the volume of your target market (including the different sub-markets)
uServices has identified two distinct market segments that will be interested in the platform. These segments are the most likely consumers of the service we provide. The segments are as follows:
  • Common users - they need one time only or repeatedly services
  • Home service providers - they can provide different types of services and they want to get in touch with their potenial clients
Determine the approximate number of players / competitors in your targeted market
There are several platforms (2 - 4) on the romanian market offering matching platform for end-users - service provider for this targeted market.
Present the competition and if possible market share for each competitor
  • myales.ro: The company became inactive in February this year, so they no longer represent a competition. They had a market share of 0.01%.
  • OLX: The company had a market share of 2.74% in 2017 and increasing
  • findoo.ro: They launched in March 2017, but they does not have a landing page from what we researched by now.
  • enevoie.ro: The platform is active in Bucharest and is one of the main competitors along with the olx platform. They launched in September 2015 and are very active on social media for promoting their platform.
  • bucuresteni.ro: The platform is active only in Bucharest and has several categories (business, art and culture, auto/moto, home and garden, education and learning, food, health). The platform offers info and access to services as cleaning, construction, design, architecture, pest control. It is difficult to search a service provider because the platform has a list of shops, sites, service providers which are not filtered.

Needed investment
We consider that a 10000 (euro sign) investment will cover all the expenses for launching and maintaining the platform for the first year and a half, as will be further detailed. Approximately 1500 euros will be invested in adds, which will provide roughly 30000 visitors on the platform/month. Following the universal saying according to which 3-5% of the visitors do actually sign up and become active members, we expect a number of 4000 visitors turning into users (again, per month). If out of those, a fourth become premium users, the investment will be gained back in 14-18 months, altogether taking into account that in the first few months the previously mentioned target may not be reached. We can consider, therefore, that revenue will be obtained from the platform after 2 years of functioning, and the discussed scenario is not the best one, as we considered that unpredictable costs or trouble can appear along the way A 400 euro will be assigned, monthly, to a person that will be in charge of the online marketing, making sure that our solution gets to its targeted customers. The advertising will be done on social media mostly, as well as magazines and via radio or TV, if having such opportunity. This will sum up to a cost of 4800 euros per year. The rest of the money will be invested along the way, after making analysis upon elements which require improvement.

Estimations
The challenge regarding the market share consists mostly in getting people to the platform, because, after accessing it, there are big chances of actually using it, not just because it is free and offers a fast way of accessing the needed service, but it also provides dedicated services - based on a very clear overview of the expectations one can have from a provider. Nevertheless, the user will get a service according to his needs, expectations and budget. We expect a smooth increase regarding the market share, with significant improvements starting from the second year on, as we progressively intend to add more services (tutoring, walking animals, and many others), introduce the both way rating (for providers to also have the ability to rate their clients) together with the mobile version of the application (in order to speed up the process even more), followed by extending in other cities (Cluj and Brasov are the first two from our list).

Market share estimation:
  • 1 year: 5%
  • 2 year: 8%
  • 3 year: 14%
  • 4 year: 21%
  • 5 year: 35%
Our market share:
  • 1 year: 0
  • 2 year: 0
  • 3 year: 45 000 Euro
  • 4 year: 150 000 Euro
  • 5 year: 350 000 Euro

MVP (M7)

  uServices ( Visit Platform ) is designed as a web platform and reunites people from different areas of work, allowing the platform’s users to have access to or even offer several types of services, from house cleaning ones to fixing household appliances, tutoring and many more. Each provider will be evaluated by its clients, allowing current or future ones to receive quality and reliable services - all without additional costs.

  An important criteria in defining the success of the platform is the number of hits through which a service has been completed. Going through the previous stages of the project we defined:

  • the users (actors)
  • the story ending (end goal)
  • actions that a user must take to meet that end goal

  We will define the person who needs the service - the end customer and the person who offers it, the service provider. The end customer enters our platform, makes an account using a user-friendly interface and looks for the service he or she needs. He/she can choose the right person for his/her needs from a list of service providers of the selected type that he/she can sort by rating and reviews, for example

  At the beginning, we focused on two major categories of service, cleaning and handyman services (repairs, for example).

  For implementation we started from several updated wireframes compared to the previous stage of the project.

  We started from user stories and use cases presented in Milestone 4, to build a platform easy to use on both sides.

  We have implemented a minimal usable platform with sign up, sign in, search, rating. This version will not support the following features: pay in app/platform, Facebook integration, add-ons (ads sense) - these will be implemented in the next stage of the project. The Home Page serves three purposes:

  • Allow people to search the service and consider whether they want to sign up
  • Allow members who have already signed up to log on
  • Allow people who want to sign up to create an account

  Most screens will follow a standard format. The frontend is very friendly, an end customer chooses a service and a provider based on the rating and comments from other customers, then hit the button “Find contact details”. In short time, he will receive on the email the information needed to talk to the service provider. For now, we chose a simple platform because we want to test it with some service providers and end customers. In the next stages, we will develop all the features we thought about. Also, to make an account it is easy both for service provider and end customer. The steps are the same, and in addition a service provider we’ll add an ad with his service/s.

  For the frontend, we used jquery because it is simple in terms of deployment and fast, along with the bootstrap which is powerful and very popular.

  For the backend, the development team chose to use Nodejs with express library. The platform is structured as an APIs-based REST application. We connect to a non-relational database (mongoDB) hosted on the mlab. The connection is done with mongoose, an Object Document Mapper, which helps us easily interact with the database.

  When the final customer chooses the person to provide the service he/she needs, he/she asks to be able to get in touch with your service provider by clicking a button. Will receive via e-mail the contact details: name and surname, email address, phone number.

  In order to make money, we will have external advertisements on the platform related to the necessary products for our services and we will give service providers the opportunity to create premium accounts and the service providers will have the opportunity to create premium accounts for extra-visibility. In order to have greater visibility through end-customers, a service provider will want a premium account for which they will have to pay.

First Sale (M8)

  Our platform is ready to be used, which is why we started presenting the concept to various acquaintances and several companies (oriented on cleaning and repairing electronics). We contacted them through social media or face-to-face, focusing not only on those which were interested the most, according to the previous results from the second milestone (M2).

  This stage was of utmost value from us, as considerably important feedback has been provided. We found out that 19% of the people who entered the platform pressed the “I’m interested” button for at least one service provider, which meant that they wanted to get in touch with those people, offering altogether meaningful advice in order to improve the user experience on our platform, such as making it as simple as possible or allowing the customer to have a history which includes the services one used or took an interest in. And these are just a few example.

  For now, we have accounts made by some service providers that we contacted and to whom we presented our platform (for cleaning and repairs). Also, we shared our platform and we have potential end customers, people who were very interested in starting to use it. They had a pleasant user-experience and were surprised, in a positive way, about the fact that you can call your service provider in no time to set a meeting. The service providers we spoke with said that they would pay to have premium accounts and, therefore, more visibility on the platform.

  Our idea seemed to bring significant reactions in media as well, as we were promised to be promoted on a social-media page that has around 400k subscribers, the majority being found exactly in the same age-interval as our targeted customers.

  If you are as well interested in being one of our first customers or just offering a suggestion, please feel free to contact us at contact@intreabadetreaba.ro or subscribe here in order to be up-to-date to everything that happens regarding uServices.

Our Amazing Team

Young, Smart and Free

Cristiana Trifu

Project Manager

email:trifu.cristiana@gmail.com

Laurentiu Botezatu

Product Owner

email: laur.btzt@gmail.com

Radu Jinga

Lead Developer

email:radu.jinga@gmail.com

Iulia Oprea

Research & Development

email:iuliaandreeaoprea@gmail.com

Mihai Darie

Product Design & Marketing

email:dariemihai95@gmail.com