It will be an active community
Easy-going, simple and efficient job search engine
Click and see the phone number
Rating based platform
-Lack of reliable services.
-Inefficient way of currently accessing existing ones.
-Variable prices for same services.
-People between 25 and 60, with average salaries.
-myales.ro
-enevoie.ro
-bucuresteni.ro
-Olx.ro
-Findoo.ro
-Number of users (which need services).
-Number of users (service providers).
-Ratings and reviews from clients to service providers.
-Number of connections established between users and providers
-Number of premium profiles created, number of visitors
-Adds.
-Service providers could have premium/gold accounts and they will have higher visibility to their clients
-PR
-Technologies
Features | uServices | eNevoie | olx.ro | bucuresteni |
---|---|---|---|---|
Rating oriented | yes | no | yes | no |
Filtering announcements | yes | no | yes | no |
Quick search | yes | yes | yes | no |
Beginner guidance | yes | yes | no | no |
No announcement fee | yes | yes | no | yes |
The problem was identified when some of our team told us about the steps they had taken when they needed someone to repair the refrigerator. The next step was to think if we (or our relatives) also had problems with other types of services (eg cleaning).
From our experience, we have noticed that it is hard to find a service provider (a physical, not a legal person) for domestic issues. After this step, we started to put on the paper the solutions that we found when we needed to use such a service. In most situations, to find, for example, a refrigerators repairer, we asked around us, we asked our friends or relatives to get a recommendation to a trusted man.
The solution we have come up with is a web platform that allows easy communication between service providers and customers. Thus, based on different indicators and a simple search, a person can find the perfect installer or cleaning man for his needs.
Our customer discovery plan consisted of discussions with friends and relatives about moments when they needed someone to solve various domestic problems.
Besides, we started an online questionnaire to reach as many potential customers as possible, to find out if they were faced with such a situation, what they would have wanted to get and how they solved the problem at the time. This was the overview about our approach. Let's get in the details.
We were trying to determine whether there is a need for a service that specializes in connecting service providers (as cleaning, repairing things in your house) with people who needs reliable services and persons. Our question were:
50% of those who responded are in between 26 and 30 years, 30% 18 and 25 years, 10% 31 and 35 years and and 10% >35 years. In terms of gender, 80% of our respondents are men and 20% women. From the answers to the third question, we found out that the first method to look for a person for a particular home service is to ask for recommendations from friends, relatives, administrator and if this method does not come up with desired answers (in accordance with expectations), those who have answer our questionnaire call google search as the second best option. The recommendations from the people you know are the ones that gave the best results in terms of quality, prices and trust, but they are not always based on recommendations, either because friends did not need such a service, or because they had unpleasant experiences and do not recommend. The problem we have identified in our responses to google search method is that's good luck to find a reliable service provider with transparent prices and that in many cases the experiences were below expectations. From the second form, there are some responses which show us how our respondents search for a service provider:
A solution that our respondents would like to use and they proposed is a platform system where rating can be based on demand and supply, with various filters (price, area, rating), integration with facebook to see what services their friends use and to have reviews from the people they already trust. Some features they need and they would use are:
From these insights, we realized that we need to have all this information organized and structured for an easier search, and that our ideas come to meet the needs of the people around us.
From these insights, we realized that we need to have all this information organized and structured for an easier search, and that our ideas come to meet the needs of the people around us.
We believe we have enough information to create a test selling.
We made another iteration to validate our idea. We were focused on two main services: house cleaning and handyman services. Our respondents were interested in using our platform for this type of needs. From 50 persons we spoke with, 47 mark as relevant to very relevant the problem. The more people perceive the problem as relevant, the more will be interested in the solution.
This time, we asked if the participants in the survey would tell their friends about this idea. From responses, we found that it is quite likely to be shared (1 means very unlikely to be shared, 5 - highly likely).
In terms of buying the service, 70% of respondents are so convinced of the idea that they would pay for using the platform.
From this second survey, in the categories: relevance of the problem, usefulness of the solution, virality, willingness to buy, our results are positive with 4 points out of 5.
We can move on to the Customer Validation stage.
I search on Google “intreaba de treaba” or “uservices.ro” for uservices platform
I get to the Homepage and I search for the service that I need
With a click, I schedule an appointment, I get to the Contact page
After the work is done, I give a short review with a grade to help the community/ other users.
Global online on-demand home services market overview
The present generation constitutes the largest consumers of the online on-demand services since they are also the largest consumers of the Internet. The busy lifestyle of the consumers that is inducing them to prefer vendors who provide services right on demand will result in a surge in the market’s growth in the coming years. This market research analysis identifies the increasing consumer convenience and accessibility on-the-go to home services needs as one of the primary growth factors for this market.
Market research analysts at Technavio predict that the global online on-demand home services market will grow steadily during the forecast period and post a CAGR of almost 49% by 2021.
Segmentation by product type and analysis of the online on-demand home services market:
In Romania, the market is quite small. Consumers of the online on-demand services are mostly in the big cities and the number of people who start using online platforms to search services for their houses is increasing.
Needed investment
We consider that a 10000 (euro sign) investment will cover all the expenses for launching and maintaining the platform for the first year and a half, as will be further detailed.
Approximately 1500 euros will be invested in adds, which will provide roughly 30000 visitors on the platform/month. Following the universal saying according to which 3-5% of the visitors do actually sign up and become active members, we expect a number of 4000 visitors turning into users (again, per month). If out of those, a fourth become premium users, the investment will be gained back in 14-18 months, altogether taking into account that in the first few months the previously mentioned target may not be reached. We can consider, therefore, that revenue will be obtained from the platform after 2 years of functioning, and the discussed scenario is not the best one, as we considered that unpredictable costs or trouble can appear along the way
A 400 euro will be assigned, monthly, to a person that will be in charge of the online marketing, making sure that our solution gets to its targeted customers. The advertising will be done on social media mostly, as well as magazines and via radio or TV, if having such opportunity. This will sum up to a cost of 4800 euros per year.
The rest of the money will be invested along the way, after making analysis upon elements which require improvement.
Estimations
The challenge regarding the market share consists mostly in getting people to the platform, because, after accessing it, there are big chances of actually using it, not just because it is free and offers a fast way of accessing the needed service, but it also provides dedicated services - based on a very clear overview of the expectations one can have from a provider. Nevertheless, the user will get a service according to his needs, expectations and budget. We expect a smooth increase regarding the market share, with significant improvements starting from the second year on, as we progressively intend to add more services (tutoring, walking animals, and many others), introduce the both way rating (for providers to also have the ability to rate their clients) together with the mobile version of the application (in order to speed up the process even more), followed by extending in other cities (Cluj and Brasov are the first two from our list).
uServices ( Visit Platform ) is designed as a web platform and reunites people from different areas of work, allowing the platform’s users to have access to or even offer several types of services, from house cleaning ones to fixing household appliances, tutoring and many more. Each provider will be evaluated by its clients, allowing current or future ones to receive quality and reliable services - all without additional costs.
An important criteria in defining the success of the platform is the number of hits through which a service has been completed. Going through the previous stages of the project we defined:
We will define the person who needs the service - the end customer and the person who offers it, the service provider. The end customer enters our platform, makes an account using a user-friendly interface and looks for the service he or she needs. He/she can choose the right person for his/her needs from a list of service providers of the selected type that he/she can sort by rating and reviews, for example
At the beginning, we focused on two major categories of service, cleaning and handyman services (repairs, for example).
For implementation we started from several updated wireframes compared to the previous stage of the project.
We started from user stories and use cases presented in Milestone 4, to build a platform easy to use on both sides.
We have implemented a minimal usable platform with sign up, sign in, search, rating. This version will not support the following features: pay in app/platform, Facebook integration, add-ons (ads sense) - these will be implemented in the next stage of the project. The Home Page serves three purposes:
Most screens will follow a standard format. The frontend is very friendly, an end customer chooses a service and a provider based on the rating and comments from other customers, then hit the button “Find contact details”. In short time, he will receive on the email the information needed to talk to the service provider. For now, we chose a simple platform because we want to test it with some service providers and end customers. In the next stages, we will develop all the features we thought about. Also, to make an account it is easy both for service provider and end customer. The steps are the same, and in addition a service provider we’ll add an ad with his service/s.
For the frontend, we used jquery because it is simple in terms of deployment and fast, along with the bootstrap which is powerful and very popular.
For the backend, the development team chose to use Nodejs with express library. The platform is structured as an APIs-based REST application. We connect to a non-relational database (mongoDB) hosted on the mlab. The connection is done with mongoose, an Object Document Mapper, which helps us easily interact with the database.
When the final customer chooses the person to provide the service he/she needs, he/she asks to be able to get in touch with your service provider by clicking a button. Will receive via e-mail the contact details: name and surname, email address, phone number.
In order to make money, we will have external advertisements on the platform related to the necessary products for our services and we will give service providers the opportunity to create premium accounts and the service providers will have the opportunity to create premium accounts for extra-visibility. In order to have greater visibility through end-customers, a service provider will want a premium account for which they will have to pay.
Our platform is ready to be used, which is why we started presenting the concept to various acquaintances and several companies (oriented on cleaning and repairing electronics). We contacted them through social media or face-to-face, focusing not only on those which were interested the most, according to the previous results from the second milestone (M2).
This stage was of utmost value from us, as considerably important feedback has been provided. We found out that 19% of the people who entered the platform pressed the “I’m interested” button for at least one service provider, which meant that they wanted to get in touch with those people, offering altogether meaningful advice in order to improve the user experience on our platform, such as making it as simple as possible or allowing the customer to have a history which includes the services one used or took an interest in. And these are just a few example.
For now, we have accounts made by some service providers that we contacted and to whom we presented our platform (for cleaning and repairs). Also, we shared our platform and we have potential end customers, people who were very interested in starting to use it. They had a pleasant user-experience and were surprised, in a positive way, about the fact that you can call your service provider in no time to set a meeting. The service providers we spoke with said that they would pay to have premium accounts and, therefore, more visibility on the platform.
Our idea seemed to bring significant reactions in media as well, as we were promised to be promoted on a social-media page that has around 400k subscribers, the majority being found exactly in the same age-interval as our targeted customers.
If you are as well interested in being one of our first customers or just offering a suggestion, please feel free to contact us at contact@intreabadetreaba.ro or subscribe here in order to be up-to-date to everything that happens regarding uServices.
Project Manager
email:trifu.cristiana@gmail.com
Product Owner
email: laur.btzt@gmail.com
Lead Developer
email:radu.jinga@gmail.com
Research & Development
email:iuliaandreeaoprea@gmail.com
Product Design & Marketing
email:dariemihai95@gmail.com